CASE STUDY
Enhancing the UI/UX of the Indian Space Research Organisation (ISRO) Website
Enhancing the UI/UX of the Indian Space Research Organisation (ISRO) Website
CASE STUDY
ISRO is globally know for its excellence and standards in space programs and innovations.But I think its online presence doesn't justifies the technological advancement and sophisticated innovation of the org.Hence the case study highlights why it is essential to upgrade its visual appeal and resolve usability issues in the current interface.
ISRO is globally know for its excellence and standards in space programs and innovations.But I think its online presence doesn't justifies the technological advancement and sophisticated innovation of the org.Hence the case study highlights why it is essential to upgrade its visual appeal and resolve usability issues in the current interface.
Goals of the Project
A
Identify shortcomings in the current ISRO website.
B
Analyse why a design upliftment is required.
C
Propose human-centric improvements in UI and UX.
D
Highlight benefits of a modern digital experience.
Goals of the Project
A
Identify shortcomings in the current ISRO website.
B
Analyse why a design upliftment is required.
C
Propose human-centric improvements in UI and UX.
D
Highlight benefits of a modern digital experience.
Pain Points
Pain Points
Outdated Visual Design
Outdated Visual Design
The site uses dated fonts, color schemes, and layout structures that do not reflect ISRO’s innovative image.
Inconsistent use of styles, spacing, and hierarchy hampers readability and engagement.
The site uses dated fonts, color schemes, and layout structures that do not reflect ISRO’s innovative image.
Inconsistent use of styles, spacing, and hierarchy hampers readability and engagement.
Poor Information Architecture
Poor Information Architecture
Scattered and redundant links make navigation confusing.
Key information (e.g., mission updates, satellite launches, student programs) is hard to find quickly.
Lack of logical content grouping and unclear categorization.
Scattered and redundant links make navigation confusing.
Key information (e.g., mission updates, satellite launches, student programs) is hard to find quickly.
Lack of logical content grouping and unclear categorization.
Non-Responsive Design
Non-Responsive Design
The website performs poorly on mobile devices and tablets.
Lack of adaptive/responsive layouts makes content inaccessible or broken on smaller screens.
The website performs poorly on mobile devices and tablets.
Lack of adaptive/responsive layouts makes content inaccessible or broken on smaller screens.
Unclear User Journey
Unclear User Journey
Users (students, researchers, media, or enthusiasts) do not have clear pathways to their needs.
No defined personas or task flows seem to be considered in the current navigation and layout.
Users (students, researchers, media, or enthusiasts) do not have clear pathways to their needs.
No defined personas or task flows seem to be considered in the current navigation and layout.
Accessibility and Readability Issues
Accessibility and Readability Issues
Low contrast ratios and small font sizes impact readability.
Lack of alt text for images and keyboard navigation impairs accessibility for differently-abled users.
Low contrast ratios and small font sizes impact readability.
Lack of alt text for images and keyboard navigation impairs accessibility for differently-abled users.
Lack of Engagement and Interactivity
Lack of Engagement and Interactivity
No use of engaging content formats like data visualizations, interactive timelines, or videos for missions.
Social media, media kits, or press releases are not prominently integrated.
No use of engaging content formats like data visualizations, interactive timelines, or videos for missions.
Social media, media kits, or press releases are not prominently integrated.
Goals of the Project
A
Identify shortcomings in the current ISRO website.
B
Analyse why a design upliftment is required.
C
Propose human-centric improvements in UI and UX.
D
Highlight benefits of a modern digital experience.
Pain Points
Outdated Visual Design
The site uses dated fonts, color schemes, and layout structures that do not reflect ISRO’s innovative image.
Inconsistent use of styles, spacing, and hierarchy hampers readability and engagement.
Poor Information Architecture
Scattered and redundant links make navigation confusing.
Key information (e.g., mission updates, satellite launches, student programs) is hard to find quickly.
Lack of logical content grouping and unclear categorization.
Non-Responsive Design
The website performs poorly on mobile devices and tablets.
Lack of adaptive/responsive layouts makes content inaccessible or broken on smaller screens.
Unclear User Journey
Users (students, researchers, media, or enthusiasts) do not have clear pathways to their needs.
No defined personas or task flows seem to be considered in the current navigation and layout.
Accessibility and Readability Issues
Low contrast ratios and small font sizes impact readability.
Lack of alt text for images and keyboard navigation impairs accessibility for differently-abled users.
Lack of Engagement and Interactivity
No use of engaging content formats like data visualizations, interactive timelines, or videos for missions.
Social media, media kits, or press releases are not prominently integrated.
The
Solution
Reflect ISRO’s Technological Leadership
A modern design will align the organisation’s digital identity with its real-world innovation.
A modern design will align the organisation’s digital identity with its real-world innovation.
The
Solution
Boost Public Engagement
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Support ISRO’s Educational and Outreach Goals
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
Boost Public Engagement
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Support ISRO’s Educational and Outreach Goals
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
Enhance Accessibility and Inclusivity
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Improve Trust and Credibility
Clean design, clear communication, and ease of access to authentic data increase user trust.
Clean design, clear communication, and ease of access to authentic data increase user trust.
Enhance Accessibility and Inclusivity
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Improve Trust and Credibility
Clean design, clear communication, and ease of access to authentic data increase user trust.
WHY ?
WHY ?
Reflect ISRO’s Technological Leadership
A modern design will align the organization’s digital identity with its real-world innovation.
Boost Public Engagement
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Enhance Accessibility and Inclusivity
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Support ISRO’s Educational and Outreach Goals
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
Improve Trust and Credibility
Clean design, clear communication, and ease of access to authentic data increase user trust.
Reflect ISRO’s Technological Leadership
A modern design will align the organization’s digital identity with its real-world innovation.
Boost Public Engagement
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Enhance Accessibility and Inclusivity
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Support ISRO’s Educational and Outreach Goals
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
Improve Trust and Credibility
Clean design, clear communication, and ease of access to authentic data increase user trust.
Reflect ISRO’s Technological Leadership
A modern design will align the organization’s digital identity with its real-world innovation..
Boost Public Engagement
Clearer UI/UX will help attract students, collaborators, and the global science community.
Engaging formats can promote ISRO’s achievements more effectively to international audiences.
Enhance Accessibility and Inclusivity
Redesigning with accessibility standards (WCAG) can make the site usable for everyone.
Support ISRO’s Educational and Outreach Goals
A structured knowledge hub can help students and researchers access data, programs, and educational resources easily.
Improve Trust and Credibility
Clean design, clear communication, and ease of access to authentic data increase user trust.
Implications
The ISRO website should be as futuristic as the missions it undertakes. A redesigned digital interface will not only honor ISRO’s legacy but will also create a powerful bridge between science and society. A thoughtful redesign centered on modern UX principles, accessibility, and engagement is not just beneficial — it's essential.
The ISRO website should be as futuristic as the missions it undertakes. A redesigned digital interface will not only honor ISRO’s legacy but will also create a powerful bridge between science and society. A thoughtful redesign centered on modern UX principles, accessibility, and engagement is not just beneficial — it's essential.
Impact
>> Enhanced user retention and engagement.
>> Better educational outreach and awareness.
>> Global recognition through better communication of milestones.
>> Increased accessibility and inclusiveness for all users.
Enhanced user retention and engagement.
Better educational outreach and awareness.
Global recognition through better communication of milestones.
Increased accessibility and inclusiveness for all users.