THE ONE INDIA PROJECT - BHARAT METRO
THE ONE INDIA PROJECT - BHARAT METRO
CASE STUDY
The One India Project sounds like a significant initiative aimed at streamlining access to metro services across different cities by consolidating them into a single platform. It aims to simplify the user experience, making it easier for commuters to navigate multiple metro networks without needing separate apps for each city.
Given that this project is part of a larger network of apps under a mother app, it suggests an ecosystem approach where various transportation or utility services are accessible from one central app. This could greatly enhance convenience and efficiency for users.
The One India Project sounds like a significant initiative aimed at streamlining access to metro services across different cities by consolidating them into a single platform. It aims to simplify the user experience, making it easier for commuters to navigate multiple metro networks without needing separate apps for each city.
Given that this project is part of a larger network of apps under a mother app, it suggests an ecosystem approach where various transportation or utility services are accessible from one central app. This could greatly enhance convenience and efficiency for users.
THE PROBLEM
Urban commuters in India often face challenges when traveling across different cities due to the fragmented nature of metro systems, each requiring separate apps, ticketing processes, and navigation interfaces. This lack of standardization leads to confusion, inconvenience, and a disjointed travel experience. Users struggle with unfamiliar interfaces, multiple registrations, and inconsistent features, which affects their confidence and sense of safety when using metro services in new cities.
There is a clear need for a unified digital solution that consolidates all metro services under one platform, providing a seamless, familiar, and secure experience across India.
THE PROBLEM
Urban commuters in India often face challenges when traveling across different cities due to the fragmented nature of metro systems, each requiring separate apps, ticketing processes, and navigation interfaces. This lack of standardization leads to confusion, inconvenience, and a disjointed travel experience. Users struggle with unfamiliar interfaces, multiple registrations, and inconsistent features, which affects their confidence and sense of safety when using metro services in new cities.
There is a clear need for a unified digital solution that consolidates all metro services under one platform, providing a seamless, familiar, and secure experience across India.
THE SOLUTION
UI
Aesthetics | Navigation | Typography | Visual design | Accessibility
UX
Empathize, Define, Ideate, Prototype, and Test.
- Understand the requrirement
- Research the existing tech, design and pain points.
- Figureout the end user and draw a persona.
- Planout the User Journey with the most optimize flow.
- Prototype the Userflow and do split testing.
- Iterate for accessibility and
How many categories are we considering/addressing ? Disabled, Recovery , Elderly, Assisted dressing, Dwarfism, Patients ? Headgear, footwear, top wear, bottom wear, full length body suit, bath wear.
THE SOLUTION
UI
Aesthetics | Navigation | Typography | Visual design | Accessibility
UX
Empathize, Define, Ideate, Prototype, and Test.
- Understand the requrirement
- Research the existing tech, design and pain points.
- Figureout the end user and draw a persona.
- Planout the User Journey with the most optimize flow.
- Prototype the Userflow and do split testing.
- Iterate for accessibility and
How many categories are we considering/addressing ? Disabled, Recovery , Elderly, Assisted dressing, Dwarfism, Patients ? Headgear, footwear, top wear, bottom wear, full length body suit, bath wear.
THE SOLUTION
UI
Aesthetics | Navigation | Typography | Visual design | Accessibility
UX
Empathize, Define, Ideate, Prototype, and Test.
- Understand the requrirement
- Research the existing tech, design and pain points.
- Figureout the end user and draw a persona.
- Planout the User Journey with the most optimize flow.
- Prototype the Userflow and do split testing.
- Iterate for accessibility and
How many categories are we considering/addressing ? Disabled, Recovery , Elderly, Assisted dressing, Dwarfism, Patients ? Headgear, footwear, top wear, bottom wear, full length body suit, bath wear.
Figma Prototype Link - Click Here
Figma Prototype Link - Click Here
EMPATHY MAPPING AND USER PERSONA
Screens
CONCLUSION